Nike’s Sneak and Destroy

We love finding little gems like this one.

Here, Nike does a great job with one of their more recent campaigns which focuses directly on their target audience rather than a mass market campaign. The Sneak & Destroy campaign involved a normal looking food truck parked on the street. But if you checked in through Facebook Places, you got access to the secret password which led to an unusual looking burrito and a pretty nice surprise:

This is exactly the kind of marketing that we feel small businesses can take advantage of. It’s much less of a “spray and pray” message than a “pull and stay” strategy. But more on that later.

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