Kone Marketing's Work:

The Brief

Gamble Insurance manages one of the largest networks of local insurance brokerages in South Western Ontario. With 9 offices offering an expansive range of commercial and personal insurance products, Gamble Insurance needed a website that could present a large amount information without overwhelming visitors before they found what they came for. The website also needed to convey Gamble’s rich history and connection with the communities they serve.

With such a wide variety of content, the menu was designed to allow visitors to quickly explore options and focus on what’s important to them. When trying to gain commitment from a customer online, consumer confidence is extremely important. Gamble’s website allows visitors to explore information about the company including historical facts, community contributions and affiliations with other insurance brands. The website also makes it easy for visitors to quickly access information on the insurance products they need from multiple interaction points and request a quote on the same page.

A location finder allows users to quickly find their local office and view local staff. Visitors looking for a particular agent can use the staff directory to explore Gamble’s entire staff. Existing Gamble Insurance customers can use the website to make payments online and file a claim 24 hours a day.

Project Details

Client:
Gamble Insurance
Launch date:
January 2011
Category:
Websites
Industry:
Insurance
Tags:
B2B B2C Directory Insurance Location Finder Multiple Locations Payments Roots WordPress
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