Kone Marketing's Work:

The Brief

Although McGill’s Tree Movers was a new company in need of a logo, the “McGills” brand already had a well established history in the area. Kone designers were tasked with creating a new logo for “McGill’s Tree Movers” that incorporated elements of the original McGill’s brand, namely the “McGill’s” script. In addition, McGill’s wanted a logo that could easily be applied to their trucks and tree spades without losing the integrity of the logo.

The final design McGill’s chose combines the historical “McGill’s” brand image with a simple tree illustration that can be easily printed and applied to their equipment.

Project Details

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Environmental
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