“Copywriting” in the marketing sense refers to the science and art of selling your value through the written word and it can mean all the difference in whether or not a potential customer chooses your company.
Copy that is planned and well written can move a potential customer to explore needs they may not have otherwise considered. On the other hand, copy that is written quickly and without much consideration can prevent a potential customer from finding out about a product or service they actually need and ultimately drive them away.
Any time you have a customer or potential customer’s attention it’s an extremely rare and valuable opportunity to generate more business for your company. See our article on 3 easy ways to write copy that will increase your sales for tips on how you can quickly improve your copywriting.
Kone Marketing provides professional copywriting services for all it’s clients as part of all our marketing packages. Contact us today for a free consultation and follow us on Facebook and Twitter for updates on more Marketing Secrets for Small Business.