1 Eye Design is a golf apparel company started by entrepreneur, Alistair Fraser. 1 Eye Design began with the launch of their first product, the 1 Eyeron (pronounced “iron) belt buckle. As 1 Eye Design introduced new styles and designs, they’re customer base began to grow globally. 1 Eye needed a website that could serve their global demand while still being manageable by a very small team.
The website was built with features specifically to meet the unique demands 1 Eye Design was facing. The backend of the website makes it easy for Alistair to manage products, monitor inventory, track product performance, run customized reports, make special offers and issue promo codes.
The website also offers features that make the shopping experience convenient and enjoyable for users around the globe. Products can be organized in a multitude of ways, including by category, price, best sellers, newest products and what’s currently in stock. The site automatically determines how to rank products so no extra work is required by 1 Eye Design. International visitors can select between Canadian dollars and Euros and the site will automatically calculate shipping costs by location at checkout.