Diskomp has been a provider of asset tracking equipment, like barcode scanners and printers, for almost 40 years. Located in Novi Michigan, Diskomp’s customers run the gamut from small manufacturers to multi-national Fortune 500 companies.
Diskomp contacted us about creating a new website and giving their brand image a facelift to keep up with the times and expectations of customers. The new website needed to communicate the factors that are most important to Diskomp’s clients as well as offer particular online tools.
The project began with presenting Diskomp with updated logo concepts to choose from. Once a logo and brand direction had been decided on we moved to the development of a new website. Key to the website was communicating all the reasons Diskomp’s clients choose to work with them. Namely their dedicated account managers, strategic shipping locations, repair services and overall commitment to customer service. For key customers, the website features a portal to an application that allows them to register for repairs online. Lastly, to compliment the new brand image, 2 videos were created that take visitors through Diskomp’s key benefits and services.