Dr. Slipacoff & Associates is a Sarnia, Ontario-based dental practice that offers a wide variety of services to patients in its three locations.
The goals for Dr. Slipacoff & Associates were simple – to educate the market, including current and prospective patients, enabling them to make educated decisions about their dental health. Because the practice has multiple locations, it was also necessary to create a standardized system to ensure all patients and prospective patients receive the same level of quality care no matter which location they visit.
Kone Marketing developed a responsive website that met the needs of users across a wide range of devices and operating systems. Being that Dr. Slipacoff & Associates run out of multiple locations, they needed a way to organize staff and manage information about each unique location. Aggressive content planning was also done to ensure the site would be kept loaded with fresh, relevant content for new and established patients at all times. The site was also designed to offer online appointment booking which increases productivity in the office.
Thanks to an integrated print and digital campaign from Kone Marketing, Dr. Slipacoff & Associates now has the marketing tools needed to drive results across a multi-location dental practice.