Fringe Hair Salon is one of Toronto’s best hair salons, attracting clients from hours away. Fringe contacted us to build them a new website that could strike the delicate balance of portraying their world class experience in a way that compliments the unconnected, fun and friendly atmosphere clients can expect at the salon.
On our advice, Fringe hired local professional photographer Maja Hadjuk to take custom photos of the salon and staff. Salon photos are used throughout the site to accurately depict what visitors can expect when they visit Fringe. Staff profiles detail each stylist’s extensive experience in the industry and allows visitors to make a personal connection by offering background information on each stylist. Testimonials are used to offer unbiased confirmation of the talent and world-class skills Fringe stylists have to offer.
The website also presents key information that visitors are looking for, such as services, pricing, where Fringe is located and contact information. Fringe staff can contribute to the website by easily posting articles and updating monthly specials. Lastly, because Fringe’s typical clientele is on-the-go, the website design is responsive to allow visitors to easily view the website on their mobile device.