You can slice it any way you want, but the fact remains the same. The quality of a finished website directly correlates with the amount of time, talent and expertise that was invested in it. Fortunately, if you’re committed to getting the most for your investment there are ways you can take a bite out of the cost of your project.
- Come prepared — Gather assets you’d like to have on your website before you approach a potential partner. Photographs, testimonials, company information, staff listings, biographies and other information you feel is important can be neatly compiled into a package you can present during your initial discussion. This can reduce the amount of project management from the outset.
- Do your own research — Ask your customers what would be helpful to them and take notes on what they say. Look to see what the leaders in your industry are doing and keep track of the features they use that you think would be helpful. It doesn’t mean that further research won’t be needed, but it can provide a jumpstart to the project team.
- Be ready to compromise and sacrifice — Prioritize the features you’d like in order of importance to you. Prepare yourself to sacrifice things on your wish list that can be added in later iterations. The launch of your website is not the end, it’s the beginning. Commit yourself to playing the long game. It’s better to start with a strong foundation that you can build on, then to clumsily cram in as much stuff as possible.
Possibly the greatest gain you will make won’t be in the money you save. It’ll be in the quality of partner you’re able to work with. The type of talented and experienced team you’re most likely going to want to partner with are used to turning away projects from people who underestimate what it’ll take to be successful. Your preparedness sends a message that you’re serious about the project, appreciate what goes into it and are enthusiastic about the potential results it can deliver.
Who wouldn’t want to work with someone like that?
Originally shared on Medium.